Case studies · Legal services
Citizenship leads at under R$22 each, and a million clicks at R$0.19
Google Ads, YouTube and Meta campaigns for Cidadania Portuguesa, the largest citizenship and immigration law firm based in Portugal.
R$17.64per lead on the passport campaign (Google Ads), 159 leads, 13.34% CTR
R$21.86per lead on the main citizenship campaign (Google Ads), 368 leads, 13.22% CTR
998,868link clicks on Facebook and Instagram, at R$0.19 each
20.1 millionpeople reached on Facebook and Instagram
The client
Cidadania Portuguesa is the largest citizenship and immigration law firm based in Portugal, helping clients — many of them in Brazil — obtain Portuguese citizenship and passports.
What I did
- Ran Google Ads and Meta / Instagram Ads campaigns
- Ran YouTube video campaigns
- Created custom events and conversions in Google Analytics and Tag Manager
- WordPress web design and SEO
- Managed the firm’s podcast content on LibSyn
- A/B tests
Tools used
- Google Ads
- YouTube Ads
- Google Analytics
- Google Tag Manager
- Search Console
- Meta / Instagram Ads
- WordPress
- LibSyn
- Photoshop
- Canva
- Excel
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