Digital Dan

Case studies

Case Studies

Real campaigns, real numbers: what I did for clients in dentistry, e-commerce and legal services, and what it achieved.

Dental · Colorado, United States

Lower-cost dental implant leads, in English and Spanish

Google Ads and Meta campaigns for Dental & Implant Centers of Colorado, a group of clinics offering dental implants, cosmetic and general dentistry — with every call, click and form tracked to the lead.

$5.97 per implant lead in Spanish, against $11.26 for similar advertisers on Meta

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E-commerce · Australia, United States, Canada

Shopping ads under $17 a sale, and analytics you can trust

Google Shopping and Meta campaigns for The Wiggles Store, the online shop for all licensed Wiggles merchandise — and the fix for a tracking fault that was counting orders twice.

Under $17 cost per store purchase from Google Shopping ads

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Legal services · Portugal and Brazil

Citizenship leads at under R$22 each, and a million clicks at R$0.19

Google Ads, YouTube and Meta campaigns for Cidadania Portuguesa, the largest citizenship and immigration law firm based in Portugal.

R$17.64 per lead on the passport campaign (Google Ads), 159 leads, 13.34% CTR

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