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What is a URL in Google Ads?


The URL is the exact location of a webpage or file on the Internet. For example, this website’s URL is https://digitalmarketingdan.com.

We all know houses and buildings in a city have a street address (street name, a number, and a zip code), thus every webpage must also have its own address so people can locate them. On the Internet, these unique addresses are called URLs. It stands for Uniform Resource Locator.

A webpage’s URL – such as http://courses.digitalmarketingdan.com/google-ads – is made up of:

  • a domain name (“digitalmarketingdan“)
  • a domain category (“.com“)
  • and in some cases other elements, such as a subdomain (“courses“) and a path (“/google-ads“).

In Google Ads, you must set:

  • a display URL that’s shown with your ad
  • a final URL, which is where people are taken after they click your ad (the “landing page”).

Every time you need to find a webpage’s URL, just look in the address bar at the top of your browser’s window.

URL and address bar

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