Case studies · Dental
Lower-cost dental implant leads, in English and Spanish
Google Ads and Meta campaigns for Dental & Implant Centers of Colorado, a group of clinics offering dental implants, cosmetic and general dentistry — with every call, click and form tracked to the lead.
$5.97per implant lead in Spanish, against $11.26 for similar advertisers on Meta
$16.92per implant lead in English, against $19.74 for similar advertisers on Meta
$17.95per emergency-appointment lead on Google Ads, across 1,768 conversions
7.84%click-through rate on the Google Ads emergency campaign
The client
Dental & Implant Centers of Colorado runs dental clinics in Colorado offering dental implants, cosmetic and general dentistry. Implants are a high-value treatment, so every lead matters — and a share of their patients prefer Spanish.
What I did
- Ran Google Ads, Microsoft (Bing) Ads and Meta / Instagram Ads campaigns
- Built separate English and Spanish implant campaigns
- Created custom events and conversions in Google Analytics and Tag Manager, so calls and clicks count as leads
- Set up CallRail call tracking
- Set up and managed Go High Level: workflows, lead and contact management
- Built Google Looker Studio reports and analysed the data
- WordPress web design, SEO and A/B tests
Tools used
- Google Ads
- Google Analytics
- Google Tag Manager
- Looker Studio
- Search Console
- Google Business Profile
- Bing Ads
- Meta / Instagram Ads
- Nextdoor Ads
- Yelp Ads
- WordPress
- Leadpages
- YouTube
- CallRail
- Go High Level
- Twilio
- Birdeye
- LocalMed
The proof
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