Case studies · E-commerce
Shopping ads under $17 a sale, and analytics you can trust
Google Shopping and Meta campaigns for The Wiggles Store, the online shop for all licensed Wiggles merchandise — and the fix for a tracking fault that was counting orders twice.
Under $17cost per store purchase from Google Shopping ads
2 storesAustralian and North American stores tracked the same way
0orders counted twice in Google Analytics after the fix
The client
The Wiggles Store sells all licensed Wiggles merchandise online, through separate stores for Australia and for North America, built on WordPress and WooCommerce.
What I did
- Ran Google Ads search and Shopping campaigns, and Meta / Instagram Ads campaigns
- Audited every pixel and tag on both stores
- Audited Google Analytics, WordPress and WooCommerce to get conversion data flowing correctly
- Found why the Australian store was counting some orders twice in Google Analytics — a plugin installed only on that store — and made both stores’ settings and tags the same
- Kept a log of every test, so the fix can be traced later
“Oh, you absolute legend!”— Ben, The Wiggles Store, on the analytics fix
Tools used
- WordPress
- WooCommerce
- Google Ads (Search & Shopping)
- Google Merchant Center
- Google Analytics
- Google Tag Manager
- Meta / Instagram Ads
- Excel
The proof
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